Lead Generation For Pest Controllers

The best brick and mortar offline company in the world won’t make a single sale if they don’t have an effective system or two that generates sales leads. No matter whether it’s chimney repair, window replacement, or mowing lawns, it’s important to always have customers to service each and every day in order to keep the employees busy bringing in money. Failure to understand the importance of lead acquisition is the demise of a good percentage of businesses and has been since time began. Let’s take a look at one of the best methods of lead generation for pest controllers.

The Old Days Of Newspaper Ads Are (Long) Gone

In the past, most pest control companies would have daily and weekly ads in the local newspapers. This was a great way to get in front of many customers since nearly everyone took the daily paper, the Sunday paper, or even picked up the small free nickel ads as well. Those days are long gone, most of the local papers are out of business in favor of the online news companies. Since most online news companies cater to a national audience they don’t sell many ads for local pest control operators.

The other great way that used to bring in huge amounts of customers for nearly all types of home services were Yellow Page Ads. When a service was needed the first place people searched were the Yellow Pages. That’s not happening these days and most homes don’t even receive the directories any longer.

lead generation for pest controllers
How long has it been since you looked inside one of these?

There Is A Good Way To Beat The Loss Of Yellow Pages For Free

A huge number of people nowadays have iPhones that they use to search for services when they need something. However, it is very difficult to beat the really big companies when it comes to building a website and getting it ranked at the top of Google. The smaller companies just don’t have the knowledge, time, or money to get their sites ranked. There is another method that levels the playing field for the little guy and that’s YouTube videos. Nearly anyone can make a video and upload it to YouTube these days.

The key ranking factor to consider when naming your video is to look for all of the long tail keywords for your particular niche even to the point of being ridiculous. If there is a chance that a local customer would search for “I have ants in my kitchen in Seattle” then that’s what the pest control operator should name their video. Plus it’s highly important to include their phone number in the title. That way when the customer searches on their smartphone for the long tail keyword they can use a feature called tap-to-call and their phone will automatically dial the number and they don’t have to even watch the video. The pest control company should create a separate video for every different type of insect, rats, mice, raccoons, or whatever, then combine each one with a location like attic, basement, kitchen, walls, etc to create hundreds of videos for each area they service. In the end, they should have at least 500 videos covering different long tail keywords for their surrounding territories.

An important key to making this kind of strategy work is to head to Google and get a different telephone number with a local prefix for each area that the company wants to cover. This way when the people are looking for a local company they’ll recognize the phone numbers of the local businesses and are more likely to call them. Then, all of the numbers can be forwarded to a central number that rings to a person skilled in explaining the service and closing the customer on an inspection leading to a possible sale. Using a tactic such as this can be done by a skilled local business SEO expert in about 3 days or less.

Could Your Business Use More Pest Control Leads?

Another strategy that more and more Australian businesses are adopting is the “pay per lead” model. It’s been around for a while, and many local pest controllers have tried HI Pages as one example. Many businesses I’ve spoken to over the years don’t like the lack of quality of the leads coupled with the fact that they have to scrap with 2 or 3 other businesses to acquire these leads. A local company is taking a different approach. Australian Trades Lead Generation (or ATLG) supplies surprisingly cheap leads on a pay per lead basis and the leads are exclusive to the pest control company that buys the leads. In addition the leads are highly targeted. Currently pest control leads are available in the following areas; Call Andrew on 1300 885 487 if you are interested in more information.

Why Is Digital Marketing So Important For Business?

In the span of a few short years, much has changed. In just about each way, the world has moved over from analog to digital and it is the time your business did so too.

Traditional marketing has set some barriers for startups and small businesses particularly the prohibitive costs that make it hard to reach your target audience and communicate with them. On the other hand, digital marketing has provided wider opportunities for businesses to grow, reach their target audiences, create long-lasting relationships, and generate many quality leads.

digital marketing

Businesses that hire a digital marketing agency to enjoy many benefits discussed below:

1.    Affordability

It is often said that online marketing is free but this is just a myth. Obviously, when compared to traditional marketing, it is quite affordable. In the past, it was only possible to market your business using traditional means including newspapers, TV, magazines, directories, and phone books. However, your customers are now online and you should thus be targeting them there.

Online marketing costs a fraction of the traditional market but can potentially reach a much wider audience. It levels the playing field when it comes to competing against much larger businesses with larger marketing budgets. Pay-per-click, banners, social media, and email advertising are all within your reach as they are for your greatest competitors.

All you need to do is invest your creativity and time and you can save much. If your desire is to gain leads and gain a higher reach, you simply need manpower, time, creativity, an amazing strategy and a just bit of funding to execute your strategy.

2.    Creativity

Traditional marketing favored those with the biggest of budgets since they eventually won the customer. However, digital marketing levels out the playing field and allows for creativity. High levels of motivation and creativity make it possible to out-research and out-strategize your competitors with much deeper pockets in a bid to out-perform them.

You can use clever content and creative ideas with your blogs to ensure that your audience is not only engaged, entertained, and updated but also that your SEO value is the highest it can be.

3.    Gaining Visibility On The Search Engines

Online marketing or digital marketing does not just refer to creating websites. The presence of a website online only makes sense if your target audience gets to land on it and this is only possible if your website is visible to them. Doing the right Search Engine Optimization (SEO) for your website brings the target audience to your website through improved search engine rankings.

4.    The Reach

While a decreasing number of people are currently buying print media, an increasing number of people of all generations and ages and belonging to different socio-economic groups are now turning to digital media such as iPads, laptops, smartphones, and desktops. According to statistics, a country such as Australia has over 90 percent of its population currently online. That is a massive group of potential clients all within your reach.

5.    Going Mobile

Today, more people are spending more time on their portable smart devices compared to desktops and laptops. Digital marketing provides an opportunity for businesses to promote their products and services on mobile devices in a smarter manner. Digital marketing makes products and services available to customers anytime and anywhere. It is now the ideal time to integrate mobile-oriented digital marketing strategies targeted towards mobile customers since you will enjoy quicker brand building and growth.

6.    Speed

You can be marketing a product digitally to a specifically-targeted audience by the simple click of a mouse button. In addition, by being in control of your website’s LinkedIn, Twitter, and Facebook accounts, you are able to ensure that any strategy changes you have in mind are delivered instantaneously to clients without the involvement of an expensive and sluggish middle-man.

7.    Quicker Conversions

It is all good to get traffic to your website quicker but it won’t mean much if it is not converting. Conversions can be sign-ups, subscribers, sales, or leads. If you adopt digital marketing strategies, your marketing efforts can deliver excellent conversions and it is easy to measure your success.

8.    Increase in Return On Investment (ROI)

Return on investment in the business is the result all investors and business owners look for. Digital marketing produces desired results and helps you measure subscribers, sign-ups, and audiences that make online purchases or provide contact details making it possible to monitor your conversions and revenue. A good digital marketing strategy increases targeted traffic to your site, increased conversions, and revenue for your business eventually increasing your ROI.

9.    Customer Interaction

One of the key benefits of adopting digital marketing as opposed to traditional marketing is the ability to interact directly with customers and target audience. Digital marketing uses different platforms including your website, e-commerce and web applications, or social media through which your audience can reach you directly to ask questions or even complain. How you interact with your audience and cater to their queries can either make or break your brand.

Having productive conversations with customers about your products and services helps to build the trust your customers have in your brand. Trust attracts a loyal client base for your business and they can actually provide word-of-mouth referrals to your business, which is excellent.

10.    Measurability

In traditional marketing, it is hard if not impossible to actually measure conversions. Obviously, you could calculate your revenues and ROI but it is not practically possible to measure each individual action undertaken by your target audience. Digital marketing provides you with different Analytics tools you can use to measure your customer’s actions and your efforts whenever possible. Measuring performance provides you with different opportunities to grow as a brand, which is something your clients would love.

Final Thoughts

The digital revolution is responsible for connecting the world in ways previously unforeseen and regarding marketing your service or product, it is excellent news. Digital marketing is so important for your business since it is quickly replacing the traditional marketing methods, which might be completely phased out in just a couple of years. If you haven’t started using digital market today, consider using it today so that you can enjoy the 10 digital marketing benefits discussed above.